Analyst, Web Analytics & Martech Integrations

Job Description
The Analyst of Web Analytics and Martech Integrations will play a key role on Vuori’s Ecommerce Team as we aim to maintain and continuously optimize our tracking and marketing technology infrastructure as the landscape continues to evolve. This position will support all Ecommerce channels in the optimization of our digital advertising efficiency and partner integrations. The Analyst will be expected to take a hands-on approach and dive deep into our tracking infrastructure and provide ongoing support for the integrity of our client-side and server-side signal. We are also looking for the Analyst to make consistent and iterative improvements to our tracking implementation to position Vuori for ongoing success.
Cross-functional collaboration and partnerships will be instrumental to this role, as the analyst will need to work closely with Vuori’s Digital Engineering Team to perform critical quality assurance checks on all site releases. The Analyst will also need to maintain and own relationships with our tracking partners and performance marketing platforms (Meta, Google Ads, etc.) to support ongoing enhancements to our tracking signal architecture.
The Analyst will also be expected to develop reporting and support web analytics requests in GA4 to surface insights and trends that will inform strategic business decisions based on site traffic, conversion rates and page performance KPIs.
The Analyst of Web Analytics and Martech Integrations will report directly to the Sr. Director of Ecommerce Analytics.
Responsibilities include but are not limited to:
Maintaining and optimizing Vuori’s site tracking infrastructure
Configure, test and release daily tracking requests made by our ecommerce channel leads and vendor partners
Partner with the cross-functional teams to support site releases and ensure all cookies and tracking signals are QA’d prior to release
Collaborate with key team members in the E-commerce and cross-functional teams to develop web analytics reports in GA4
Maintain collaborative relationships with our tracking partners to ensure we follow practice best practices and keep our tracking platforms up-to-date with the latest features and releases
Document and annotate all tracking releases and deploys to ensure we can maintain a history and version control for all releases
Ensure all web tracking is adhering to local consent and data privacy regulations