Analyst, Paid Social (Retail Client)

Job Description
Overview:
The Social Analyst is responsible for monitoring and maintaining media campaign development and activation on social channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage social media in the decision path. They require participation in and completion of our agency wide, entry-level training program and our social-specific training track.
Role Objectives:
Gather research necessary to build a new campaign
Traffic approved plan
Monitor and maintain campaign budgets, pacing, and bid adjustments
Manage the performance of active campaigns and keep tabs on competitive landscape
Utilize bid management tools as well as Facebook, LinkedIn, Pinterest, Twitter, Instagram, Snapchat social platforms to build campaigns, QA, implement optimizations, and pull reporting
Develop optimization recommendations in partnership with Manager
Pull and analyze data to inform campaign reporting and help to build insights
Granular maintenance of monthly billing cycle
Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team
Learn all relevant tools for reporting, analytics, and competitive analysis
Work closely with Manager to establish priorities and manage workload
Timely delivery of all work is required
Stay informed on social industry trends and new tools and ad formats
Successful completion of training programs and requisite certifications required