Analyst, Paid Search

Job Description
Overview:
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. The Analyst, Paid Search also requires participation in and completion of our agency wide, entry-level training program, and our search specific training track.
Role Objectives:
Gather research necessary to build a new campaign
Assist team in gathering necessary data for plan development
Responsible for trafficking approved plan
Monitor and maintain campaign budgets, pacing, and bid adjustments
Monitor and manage performance and competitive landscape
Monitor and optimize paid search performance to meet business objectives
Develop optimization recommendations and/or testing plans
Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and help build insights
Granular maintenance of monthly billing cycle
Resolve billing discrepancies in partnership with client strategy and billing reconciliation team
Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Stay informed on search industry trends and new tools and ad formats
Successful completion of training programs and requisite certifications required