Analyst, Media Technology

Digitas - San Francisco
new offer (11/05/2024)

job description

Job Description
To help with this, we’re looking for an outstanding Analyst to drive that transformation in our Media Technology group – someone with unwavering attention to detail who can support and ensure timely and accurate execution of digital advertising campaign deliverables.
Sound like you? Read on.
What you’ll do:
As an Analyst in Media Technology, you’ll manage Web-marketing campaign execution, quality assurance, and daily trafficking tasks for online ad campaigns.
Day to day, your role will include:
Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities and traffic deadlines specific to site
Tagging creative elements and assigning them within the ad server per creative rotation instructions, testing them and instructing partners on implementation of tags/codes to ensure integrity of the campaign
Confirming quality of all campaign elements – you will ensure that creative units, placements, click-through URLs and click commands are correct and correspond to the traffic sheet prior to campaign launch;
you’ll also cross-checkthat all data has been input into third-party systems correctly
Helping to create trafficking timelines to be shared with the larger team as well as collaborating with internal teams on day-to-day operations
Confirming with sites and internal agency teams that all new placements have launched successfully and working through any potential issues in getting creatives, tags and pixels live
Maintaining weekly QA and documentation of all creative units, placements, click-through URLs, click commands, back-end tags/pixels and impression delivery
Working with brand safety partners and monitoring reporting as needed to maintain compliance with client specifications
Identifying recurring issues and notifying Manager of specific problems and possible solutions
Becoming proficient with Microsoft Excel, Google Campaign Manager (third-party ad server) and other ad servers and technology platforms when applicable
Keeping a pulse on industry news and innovations – you’ll attend and participate in presentations from vendors to evaluate them for potential agency use

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Analyst, Media Technology

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