Amazon Brand Manager

Here at Huckberry, we’re on a mission to inspire and equip adventures near and far, and along the way create the largest men’s lifestyle brand on the planet. We’re looking for an action-oriented individual with marketplace expertise to drive Huckberry’s Amazon business.
As the Amazon Brand Manager at Huckberry, you will lead the development and execution of strategies to maximize the presence and performance of our brand on Amazon. You will use your deep understanding of Amazon’s ecosystem to drive revenue through traffic and conversion optimization, managing product listings, optimizing content, and ensuring a seamless customer experience.
This role is based out of our headquarters in Austin, TX;
relocation support willbe provided to a remote hire.
Responsibilites
Brand Strategy
Utilize knowledge of the ecosystem to develop and implement a comprehensive Amazon brand strategy aligned with (url removed)'s overall business objectives
Stay abreast of industry trends, competitor activities, and changes within the Amazon marketplace to identify new opportunities and challenges
Growth
Drive initiatives to enhance brand visibility, awareness on the Amazon platform
Create and implement platform performance marketing strategies for Huckberry’s brand, driving revenue growth
Product Listings and Optimization
Manage product listings, ensuring compelling content, high-quality product presentation, and effective use of keywords
Optimize product pages to improve search rankings, conversion rates, and overall performance
Performance Analysis
Analyze retail metrics (revenue, profit, traffic, conversion rate, market share, etc.) to assess results and identify opportunities within the channel to improve performance, including optimizing listing content and driving down costs / fees
Utilize analytics tools to monitor and analyze key performance indicators (KPIs) such as sales, traffic, and customer reviews
Collaboration
Work closely with cross-functional teams, including inventory planning, marketing, product development, and customer service, to align strategies and ensure a cohesive brand presence
Requirements
Minimum of 3 years of Amazon Seller Central Experience, with direct knowledge of inventory management, FBA process, reinstatements, case filing, Amazon PPC advertising, brand registry troubleshooting, basic Amazon SEO, Helium10, and keyword research
Previous experience with A+ wireframe / A+ Copy / Amazon video integration
Strong understanding of the Amazon ecosystem, the competitive landscape, and how to operate within Amazon’s system of marketplace rules
Strong analytical skills - ability to dig through data, draw conclusions and make recommendations
High-motor self-starter focused on driving results. Can solve complex problems without extensive oversight
Excellent written and verbal communication skills, a high level of organization, and impeccable attention to detail
Demonstrated ability to work with creative partners to develop engaging content to guide the customer towards purchase
Strong proficiency in Excel
Benefits
Medical, Dental, Vision benefits
401(k) and employer match
WFH flexibility
Sabbatical Leave
Summer Fridays
Mental health resources
Paid Parental Leave
Paid Time Off &
Paid Sick Leave
Volunteer Time Off
Generous employee discount
Company Description
Huckberry is a leading men’s lifestyle retailer and media company. Millions of guys trust us as their go-to resource for the coolest new gear, lifestyle inspiration, and a lot more. We were recently named one of IAB’s most disruptive consumer brands, and we’ve collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Danner, Timex, and RRL. We look forward to meeting you.
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Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.