Account Director

Job Description
Key Responsibilities
Lead day-to-day client relationship on assigned brand
Contribute to the brand strategy and effectively influence the client to achieve brand objectives.
Be responsible for managingand leading the assigned account team
Agency Operations
Understand agency revenue and profitability model and ensure work is completed within budget by project. Determinebudget needs;
provide input to fee development. Vigilantly seek to optimize agency services and internal resources
Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed.
Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices
Advance best practices in agency process
Develop staff, mentor
Knowledge
Approach brand from holistic marketing perspective. Integrate emerging technologies into client recommendations
Have a comprehensive understanding of client's business and have a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients
Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client’s business
Be an expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client
Strategy
Contribute to and drive the brand strategy. Take ownership of and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team.
Core contributor to presentations, development of client of annual plans and significant interim programs
Be responsible for new business opportunities and driving growth on assigned brands
Tactics and Execution
Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution.
Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback
Approach brand from holistic marketing perspective and look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives
Proactively coordinate and integrate across all agencies at BAL’s direction, as needed
Have a solid knowledge of Publicis Health businesses, offerings, and tools
Client Relationship
Own client relationships on assigned brands. Effectively manage day-to-day business and interactions
Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed
Seek opportunities to showcase agency work among current and prospective clients
Find opportunities to grow business within current accounts and into new accounts
Be and be seen as point person for mid-level to senior clients
Have excellent presentation skills
Demonstrate ability to adapt to various client corporate cultures
Solve client issues and independently moderate conflicts with significant complexity and political sensitivity